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We like to think of beauty products not related to any other product. But, the truth is, this is not the case. Beauty companies that realize and take hold of this fact stand a better chance of selling a bestseller product. In what ways do you believe the digital age has affected the beauty industry?

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Do you agree or disagree with this article? What are your thoughts about beauty being seen as a marketing product—having a target audience? Leave a comment. Her motto for this blog is: get inspired, create and share! Jocelyn loves sharing about food and recipes, crafts, DIY projects and her random travels with her family.

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She also loves all things social media, but her latest obsession is Instagram. I agree that some marketing does have to be universal. It says time and money as well because why advertise different just because the location is different.


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The main goal is still women. A lot goes into advertising but its nice that so much thought goes in it as well to ensure the perfect advertisement is seen by the right people and not wasted. And following these guidelines can potentially work for any niche.

Thanks for the directions and clarification! I think knowing who your target audience is so important! I loved doing a reader survey on my blog to figure out what they liked! This is so interesting read with lots of insight into this age of marketing and social media. The digital age has changed how we look and perceive the things. I do tend to go online and search for the product reviews before buying anything. It is ingenious to have influencers be the spokespeople for beauty products.

I believe every successful product comes down to honing in on the right and perfect target, and getting the marketing vehicle that delivers. In this case, beauty products and the digital age are a perfect match.


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  • The part about target audiences is I think the most important and the real page turner. This was a really interesting read, digital age has changed a lot of things.

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    I know I take a lot of inspiration from what I see online rather than anywhere else. I really appreciate your insight on this. These days Instagram and youtube has a play a big role for promoting beauty product. By watching these influences doing their make up in IG and youtube, really make me wanted to try out these product too. Look simply and fun. I agree completely! Chilis Coupons. Papa Johns Coupons. Maggianos Coupons.

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